Client: Allied London
Project: The Avenue
Credit: Produced at 3 fish in a tree
Allied London wanted an in-hand lettings piece to give to over 40 top-end fashion designers and retailers; the likes of Paul Smith, Vivienne Westwood, GUCCI and Chanel. The objective of the piece was to attract the very best retailers to locate to the Avenue: Manchester’s premium fashion district. The books we produced had luxurious cloth-bound hard covers with blind-debossed titles and bespoke end-papers.
In the same way that a hand-written letter makes far more impact than a piece of junk mail, each book was individually written and designed for its recipient to make a personal impression. Using emotive direct language and striking imagery, the book sells the Avenue as the place to be in terms of fashion – ‘The Bond Street of the North’ and sells Manchester as the ideal city for high-end retailers.